Cookie Policy

Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They serve various purposes, from enabling core functionality to helping us understand how visitors interact with our content. Cookies may be set by the website you are visiting (first-party cookies) or by third-party services that the website uses (third-party cookies).

Cookies do not typically contain personal information that directly identifies you, such as your name or email address. However, the information stored in or accessed through cookies can be linked to other data we hold about you if you have provided that data through forms or account registrations on our website.

In addition to cookies, we may use similar technologies such as tracking pixels, web beacons, and device identifiers that function in comparable ways. When we refer to "cookies" in this policy, we include all such similar technologies unless otherwise stated.

This website is operated by Valp DA, a company registered in Norway with its office at Gyldenløves gate 19A, 7043 Trondheim, Norway. Valp DA is the data controller responsible for determining how and why cookies are placed on this website.

If you have any questions about our use of cookies or this Cookie Policy, you can reach us at [email protected].

When you first visit our website, a cookie consent banner appears at the bottom of the screen. This banner provides three options:

• Accept All: Activates essential, analytics, and marketing cookies.
• Reject Non-Essential: Activates only essential cookies. Analytics and marketing cookies remain inactive.
• Manage Preferences: Opens a detailed panel where you can toggle analytics and marketing cookies independently. Essential cookies remain active at all times because they are necessary for the website to function.

By clicking "Accept All Cookies," you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.

Your cookie preference is stored in your browser's local storage for 12 months. After this period, the consent banner will appear again for you to make a new choice.

The consent banner does not block access to the website content. You can dismiss it by choosing "Reject Non-Essential," which ensures only essential cookies remain active.

Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.

As Valp DA is a Norwegian entity, we are subject to the Norwegian Data Protection Act (Personopplysningsloven), which implements the GDPR. Our cookie practices align with the guidance provided by Datatilsynet (the Norwegian Data Protection Authority).

You may withdraw consent at any time by clicking the "Manage cookie preferences" link in the website footer, which reopens the cookie preferences panel. From there, you can disable analytics cookies, marketing cookies, or both.

Alternatively, you can withdraw consent by clearing cookies through your browser settings. Most browsers allow you to view and delete cookies for specific websites. Instructions for common browsers are provided below in Section 8.

Withdrawal does not affect processing that occurred while consent was valid. Once you withdraw consent, the relevant cookies will no longer be set during your future visits until you choose to enable them again.

You may opt out of personalized advertising at any time through the following platforms:

• Google Ads Settings: https://adssettings.google.com
• Your Online Choices (EU): https://www.youronlinechoices.eu
• Network Advertising Initiative: https://optout.networkadvertising.org
• Digital Advertising Alliance: https://optout.aboutads.info
• Meta Ad Preferences: https://www.facebook.com/adpreferences/

Opting out does not remove ads entirely. You will continue to see non-personalized advertisements. The opt-out choices above are specific to personalized ad targeting based on your browsing behaviour.

You can also opt out of Google Analytics data collection by installing the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout

Most web browsers allow you to control cookie behaviour through their settings. You can typically configure your browser to block all cookies, block only third-party cookies, accept all cookies, or clear cookies when you close the browser. The exact steps vary by browser:

• Google Chrome: Settings → Privacy and Security → Cookies and other site data
• Mozilla Firefox: Settings → Privacy & Security → Cookies and Site Data
• Apple Safari: Preferences → Privacy → Manage Website Data
• Microsoft Edge: Settings → Cookies and site permissions → Cookies and site data

Please note that blocking all cookies may affect the functionality of certain website features. Essential cookies are required for the website to operate correctly, and blocking them may result in reduced functionality or errors.

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

• Google LLC: Cookie identifiers, conversion events, anonymized behavioural data, remarketing lists. Governed by Google's Privacy Policy: https://policies.google.com/privacy
• Meta Platforms, Inc.: Pixel events, conversion data, custom audiences. Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy

We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only and is not resold to unaffiliated third parties.

Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.

This website uses the following Google services:

• Google Analytics 4: Collects anonymized usage data, device information, and behavioural signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on.
• Google Ads Conversion Tracking: Records when a user completes a defined action (such as a form submission) after clicking one of our ads. This data is used solely for measuring ad campaign performance.
• Google Remarketing: Allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).
• Google Tag Manager: Deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.

Google's advertising products are governed by: https://policies.google.com/technologies/ads

This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:

• Page views and time on site
• Specific conversion events (form submissions)
• Custom audience membership for retargeting purposes

We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy

To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/

This website is not directed at individuals under the age of 16. We do not knowingly collect cookie data from minors. If we discover that cookie-related data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at [email protected] if you believe we have received data from a minor.

Data collected through cookies on this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.

These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly at [email protected].

If you are located in the EEA, UK, or Norway, you have the following rights regarding data collected through cookies:

• Access (Art. 15): Request a copy of data we hold about you
• Rectification (Art. 16): Correct inaccurate or incomplete data
• Erasure (Art. 17): Request deletion ("right to be forgotten")
• Restriction (Art. 18): Limit how we process your data
• Portability (Art. 20): Receive your data in a structured, machine-readable format
• Objection (Art. 21): Object to processing based on legitimate interest
• Withdraw consent (Art. 7.3): Revoke consent at any time without penalty

To exercise any right, email us at [email protected]. We will respond within 30 days.

You also have the right to lodge a complaint with your local supervisory authority:

• Norway: Datatilsynet
• EU users: https://edpb.europa.eu
• UK users: https://ico.org.uk

This Cookie Policy should be read alongside our Privacy Policy, which provides comprehensive information about how we collect, use, store, and protect your personal data. The Privacy Policy covers data collection through forms, email communications, and other non-cookie channels in addition to cookies.

For information about how we handle data collected through contact forms and program inquiries, please refer to the Privacy Policy.

We may update this Cookie Policy from time to time to reflect changes in our practices, technologies, legal requirements, or for other operational reasons. When we make material changes, we will post a notice on our homepage at least 14 days before the changes take effect.

The "Last Updated" date at the top of this page indicates when the most recent revision was published. We recommend reviewing this Cookie Policy periodically to stay informed about our cookie practices.

You can change your cookie preferences at any time using the button below, or by clicking "Manage cookie preferences" in the website footer.

If you have any questions about this Cookie Policy or our use of cookies and tracking technologies, please contact us: