Privacy Policy

Introduction

Valp DA ("we", "our", "us") operates this website and provides structured nature forest education programs for learners throughout Canada. We are committed to protecting the privacy and security of the personal data you share with us. This Privacy Policy describes what data we collect, why we collect it, how we use it, who we share it with, and the rights you have regarding your data.

Valp DA is registered in Norway at Gyldenløves gate 19A, 7043 Trondheim, Norway. For any privacy-related questions, you may contact us at [email protected].

By using our website, you acknowledge that you have read and understood this Privacy Policy. Changes to this policy will be communicated via a homepage banner at least 14 days before the updated version takes effect.

What Data We Collect

When you visit our website or submit information through our forms, we may collect the following categories of personal data:

• Full name
• Email address
• Phone number
• IP address
• Browser type and version
• Device type and operating system
• Cookies and tracking identifiers
• Usage data (pages visited, time on site, click paths)
• Form submission content (selected program, learning format, message text)
• Conversion events (form submissions, calls, page interactions)

Legal Basis for Processing (GDPR Article 6)

We process your personal data based on the following legal grounds under the General Data Protection Regulation:

• Contact form data: Consent (Art. 6.1.a) and, where a service relationship exists, performance of a contract (Art. 6.1.b).
• Analytics data: Consent (Art. 6.1.a). Analytics cookies are only activated after you provide explicit consent.
• Marketing and remarketing data: Consent (Art. 6.1.a). Marketing cookies and tracking pixels are only activated after you accept them.
• Security and fraud prevention: Legitimate interest (Art. 6.1.f), specifically protecting our website from misuse, spam, and unauthorized access.

Cookie Categories

We categorize cookies into three distinct tiers. Each tier serves a different purpose, and consent requirements differ accordingly.

Marketing Cookies: Detailed Disclosures

Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.

We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.

We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.

Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.

We use the following tracking technologies on this website:

• Cookies (first-party and third-party)
• Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
• Device identifiers (browser fingerprint, IP address)
• Conversion event tags

We use conversion tracking to understand which advertisements lead to actions on our website, such as form submissions, calls, or purchases. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.

Advertising and analytics technologies active on this site:

• Google Ads (gtag.js / Google Tag Manager)
• Google Analytics 4
• Google Remarketing Tag
• Meta Pixel (Facebook / Instagram)

Opt-Out from Personalized Advertising

You may opt out of personalized advertising at any time using the following resources:

• Google Ads Settings: https://adssettings.google.com
• Your Online Choices (EU): https://www.youronlinechoices.eu
• Network Advertising Initiative: https://optout.networkadvertising.org
• Digital Advertising Alliance: https://optout.aboutads.info

Opting out does not remove ads entirely. You will continue to see non-personalized advertisements.

Cookie Preference Management

You can manage your cookie preferences at any time by clicking the Manage cookie preferences link, which opens a panel where you can accept or reject each cookie category independently. Essential cookies are always active and cannot be disabled.

Consent

By clicking "Accept All Cookies", you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.

Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.

You may withdraw consent at any time by clicking "Manage cookie preferences" in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.

Data Sharing with Advertising Partners

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

• Google LLC: Cookie identifiers, conversion events, anonymized behavioural data, remarketing lists. Governed by Google's Privacy Policy: https://policies.google.com/privacy
• Meta Platforms, Inc.: Pixel events, conversion data, custom audiences. Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy

We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only and is not resold to unaffiliated third parties.

Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.

Lead Forms and Contact Requests

When you submit a contact form, request information about a program, or register interest in our nature forest education services, we collect the information you provide. This typically includes: full name, email address, phone number, selected program, preferred learning format, and your message.

Legal basis: Consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).

Retention: Form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.

You may request deletion of your data at any time by contacting us at [email protected].

A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.

Google Services and Advertising

This website uses the following Google services:

Google's advertising products are governed by: https://policies.google.com/technologies/ads

Meta Advertising Services

This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:

• Page views and time on site
• Specific conversion events (form submissions, purchases)
• Custom audience membership for retargeting purposes

We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy

To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/

Retention Periods

We retain personal data for only as long as necessary to fulfil the purposes described in this policy. Specific retention periods by data category:

Your Rights (GDPR Articles 15-22)

If you are located in the European Economic Area (EEA) or the United Kingdom, you have the following rights regarding your personal data:

• Access (Art. 15): Request a copy of the data we hold about you.
• Rectification (Art. 16): Correct inaccurate or incomplete data.
• Erasure (Art. 17): Request deletion of your data ("right to be forgotten").
• Restriction (Art. 18): Limit how we process your data.
• Portability (Art. 20): Receive your data in a structured, machine-readable format.
• Objection (Art. 21): Object to processing based on legitimate interest.
• Withdraw consent (Art. 7.3): Revoke consent at any time without penalty.

To exercise any of these rights, email us at [email protected]. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority:

• Norway: Datatilsynet (Norwegian Data Protection Authority)
• EU users: https://edpb.europa.eu
• UK users: https://ico.org.uk

International Data Transfers

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.

These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly at [email protected].

Children's Privacy

This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at [email protected] if you believe we have received data from a minor.

Prohibited Content Self-Declaration

This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.

Landing Page Integrity Statement

The content of this website accurately represents the nature forest education programs and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.